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Manage Customer Feedback From Online Communities:

theCustomerInsight provides the tools to creating an ongoing interactive dialogue with your customers that will directly affect business decisions and improve customer experience, insight and satisfaction.

Manage Customer Feedback Across The Enterprise:

theCustomerInsight Enterprise Feedback Management solutions help you centralize customer input and management on a single platform, resulting in actionable data that is available in real time and easily distributed throughout the enterprise - maximizing this knowledge throughout the entire organization.

Manage Market Research

theCustomerInsight has survey solutions specifically designed to satisfy complex customer analysis needs for sales and marketing professionals to accelerate the research process, compress the time to deliver results, and manage online respondent profiles.

Data Management Suite has developed an industry leading Feedback Management Experiential Dialogue System - theCustomerInsight - which, when combined with proven “best of breed” methodologies, delivers targeted information, deeper, faster and more efficiently than ever before. This enables organizations to validate their processes are actually breaking through and creating customer value. The system has three components which work independently or as a complete system:

  • On or offline in-store survey mechanism with dialogue capabilities in 16 languages.
  • Proprietary feature rich customer profiling solution.
  • Experiential marketing conversion tools (Web 2.0) in written, audio/video format that encourage dialogue and participation in the brand experience.

The need to coach a customer and guide them from being a prospect to satisfied customer to an evangelist requires a process. Data Management Suite's Enterprise Feedback Management coupled with Experiential Marketing Conversion Tools has the ability to:

  • Listen to customer feedback and measure it in real time.
  • Respond to positive and negative customer experiences in real time with highly personalized messages.
  • Develop trend analysis of customers’ experiences and satisfaction nationally and in all categories, all the way to the individual branch/store or online program.
  • Create a highly personalized ongoing two way dialogue experience with customers.
  • Integrate this customer experience solution with other research, advertising, web, and promotional programs within an organization.
  • Where applicable, convert customers from suspect to prospect to good customer to larger customer to evangelist – recommending the organization or brand to their family and friends.
  • Monitor and define return on investment.

    • True Enterprise Feedback Management coupled with Experiential Marketing is all about:

  • Collecting, analyzing and cross referencing perceptual data in a uniform manner across the enterprise.
  • Using it strategically to support the business to validate internal customer experience process.
  • Using it tactically to support stakeholder/customer insight and point of contact experiences.

    • The old way to capture customer input was to perform research, tabulate the results and then try to make decisions that would help to improve the business.

    The new way is to capture data, create dialogue experiences with the customer, and provide the ability to “operationalize and respond” to the data.

    ...all in real-time!